Shot over two days in Degerfors and Munka-Ljungby, two small municipalities in Sweden, with a small camera crew. The campaign consists of two films produced by F&A together with a campaign site created by the agency with additional content. Innis & Gunn wanted to compare their own position towards bigger beer brands in Sweden as David Bowie and The Obamas, both living in the shadow of their more famous namesakes.

• Script development
• Pre-production
• Shoot on location, Degerfors and Munka-Ljungby
• Full post production

Link to videos: David Bowie – The Obamas Directed by Gustav Öhman Spjuth. In collaboration with Yours.