International launch film for the festival theme 2020. By creating an ironic Tv-shop commercial with the aim to sell 1D-glasses for “narrower sight”, we aimed to create awareness that the festival is the first in the world to have equal representation of male and female directors.

• Script development
• Pre-production
• Shoot in studio, Stockholm
• Post production

Link to video: 50/50 Vision Directed by Lisa Forslund. In collaboration with Stendahls.